THE BEST SIDE OF JOEL FRENETTE PMP

“How three words and a simple doodle changed Irish tourism for good” As Fáilte Ireland prepares to mark the 10th anniversary from the Wild Atlantic Way at our Meitheal trade show this 7 days, Irish Independent vacation editor Pól Ó Conghaile has delved in the origins of the enduring route and its effect on tourism and communities alongside t